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Guangxi Liugong Plan to Achieve 2012 sales of 26 billion yuan

The development of national and international markets, mergers and acquisitions for the industry is one of the strategies to achieve this goal.

5 15, Guangxi Liugong Machinery Co., Ltd. (the "Liugong") announced the strategic development plan from 2010 to 2015, the plan proposed in 2012 and strive for Pin Sales revenues of 26 billion yuan in 2015 to enter the top ten world before the industry of construction machinery.

Plan also proposes that the future will continue to lead the magazine also strengthen the excavator, the core of the crane, and use the capital to accelerate the operation of new product development to build overseas markets second home.

The same day, also announced Liugong charger broke the 200,000 worldwide sales, exports Overall machine to break 15,000.

Liugong President Wang Xiaohua said: "In the main line of company several major products, sales manager has been made for the first time ever, the manager of industry sales fell 16%, we increased market share from 3% to 23%. "

Liugong President Zeng Guang An, said: "26 billion yuan in 2012 to achieve the strategic objectives Liugong which means a great challenge, at least once a year to achieve 35% annual growth rate, that line, market, technology, services, etc, to promote sales growth in general. "In 2009, only 10.2 billion yuan sales income Liugong.

main lines Liugong products currently include loaders, excavators, bulldozers, forklifts, tractors, etc.

26.0 million goal Sales for the distribution of the product line, Li Donghui, vice president of Liugong said: "We loaders, excavators and other basic income sales products accounted for 75% of total revenues, the rest, as forklift trucks, construction vehicles, cranes, road machinery, construction machinery Small and other products, total sales revenue of 25%. "

Two actively develop domestic and international markets for industry mergers and acquisitions, has become to reach 26 billion yuan sales target Liugong one of the strategies.

"We are currently actively seeking suitable acquisitions. At the end of this year, at least to complete a domestic merger and acquisition, and a draft international procurement. "Said Dong-Hui Li.

Previously, Liugong through a series of mergers and acquisitions and operations capital, has been holding Jiangyin Traffic Engineering facilities, lift machinery acquired Shanghai Co., Ltd., Yangzhou M & Construction Machinery Co., Ltd., to further expand the product line of the company.

In the international market, mainly through creating the branch Liugong way to achieve the goal for the future of 26 million yuan of sales. Currently, more than 50 countries Liugong established in North America Australia, India, Europe and the Russian companies.

Huang Zhaohua Liugong international marketing general manager, said: "The Future of ASEAN and Latin America will be the focus of our international strategy in the market. We will set up factories abroad, introduction international management team, to offer after the local sales agent, support for the parties, financial services, etc., to achieve rapid growth sales abroad. "

It is reported that Indian companies to set up production base Liugong manager, has reached 40 by the capacity of the month, unchanged from this year's financial results will be achieved. In addition, Liugong Latin America in 2009 achieved sales growth of 50%.

Zeng Guang An said: "In the international market, our price is basically the high-end position, which not through the media price war to compete with international rivals. "

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